master asian: spleak

which started last year with the single launch of CelebSpleak, has been adding more and more niche themes to its growing network of communities. The latest to join the network are StyleSpleak, TVSpleak, and GameSpleak, bringing the total number of niche “spleaks” to six.

spleak style

As with the other Spleak communities, the newcomers will feature integrated content sharing through multiple chat clients, publishing related news across the Web in an interactive format that combines user-generated content with editorial articles. The result is a multi-faceted distribution service that encourages contributions from anyone that has something more to add. A number of mainstream publications have jumped on board, from Hearst to Fox Sports, offering their news content to go alongside user-generated content, all within these themed Spleaks that are accessible to users in a number of ways.

Spleak began as an AIM application, delivering news bites in an easily consumed fashion. With all the instant messaging platform options now available, and Spleak’s growing Web and mobile presence, now is a good time for Spleak to continue its expansion, as it’s better able to deliver news directly to users in a growing number of interactive ways. I think these recent vertical additions are also good topics given the audience and distribution of Spleak content, with a narrowing focus on the entertainment sector. Now that Spleak has established a good set of verticals for its expansion, I imagine deeper integration with mobile and social networks will be a growing area of interest for the company as well.

spleak tv